Why we use big data?

In Simple words , Big data is an evolving term that describes any voluminous amount of structured, semi-structured and unstructured data that has the potential to be mined for information.

1. Access to social data from search engines and sites like Facebook, twitter are enabling organizations to fine tune their business strategies. Marketing agencies are learning about the response for their campaigns, promotions, and other advertising mediums.
2. Traditional customer feedback systems are getting replaced by new systems designed with ‘Big Data’ technologies. In these new systems, Big Data and natural language processing technologies are being used to read and evaluate consumer responses.
3. Based on information in the social media like preferences and product perception of their consumers, product companies and retail organizations are planning their production.  

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